Suggested by Clive Tasker THE FIVE TRENDS POWERING AFRICA’S ENDURING ALLURE TREND 1: A LARGER, YOUNGER, AND MORE AFFLUENT POPULATION by Simon Freemantle This is a paper that was given during the 5th edition of the international forum “Developing the Regions of Africa and Europe”, held in Taormina, Italy, the 6 and 7 Octobre 2011.