WINDHOEK, Namibia, June 4, 2015/African Press Organization (APO)/ — It’s a fashion announcement that all stylish Namibians in the know have been waiting for – Namibia will become the first African country outside of South Africa to experience Great British Fashion, when River Island’s new flagship opens at The Grove Shopping Centre on the 12th June 2015.
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Already buzzing in South Africa with four fashionable stores, including store-in-stores at the fashion retailer, Edgars (http://www.edgars.co.za), The Grove will be the fifth stand-alone store on the continent.
Namibians can enjoy shopping the hottest trends direct from the high street in London, with fashion- forward and affordable clothing, footwear and accessories.
River Island is an iconic brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business, it prides itself on the ability to remain ahead of the trends and indeed to create them. With over 65 years of fashion retail experience, the brand continues to grow globally and has over 300 stores in the UK, Ireland, Russia, Poland, Holland, Belgium and the Middle East and offers worldwide shipping through its website.
While clients of River Island are all connected by their love for fashion, the brand’s diverse collections all draw on different inspirations, enabling wearers to cultivate their own unique styles.
River Island is constantly evolving in order to stay young, fun and vibrant. Not surprisingly its stores undergo the same evolutionary process in order to maintain their unique image. Customers can constantly expect to see new elements of surprise in shop fits and visual merchandising, bringing every season to life.
Opening Activations
The first 100 customers on the 12th of June will receive R500 off when they spend R1000 or more when doors open. Join River Island on the weekend of the 25th to 28th of June and be the first to shop the latest trends, enjoy the great vibe in store with a live DJ, plus the first 200 shoppers will receive River Island branded water bottles and trendy River Island tote bags.
Shop the trends
Guys and girls can shop the latest international trends in store – with River Island the style possibilities from each collection are endless. Must-have statement pieces, denim, shoes and accessories are where urban tailoring meets street style glam.
Head to River Island in The Grove Mall of Namibia, Windhoek, this June and be the first to experience London high-street shopping at it’s best.
Distributed by APO (African Press Organization) on behalf of Edcon.
Issued by: Phatic Communications
Gaby Trathen
PR Account Manager
011 065 9222
083 280 5749
edgarspr@phatic.co.za
Issued on behalf of: Edcon Group Brands
Sharon Dickinson
International Brands Marketing Manager
011 495 7320
sdickinson@edcon.co.za
About Edcon
Edcon (http://www.edcon.co.za) is South Africa’s largest non-food retailer, with a market share of the South African clothing and footwear (C&F) market nearly twice that of its nearest competitor, trading through a range of retail formats. The Group has grown from opening its first store in 1929, to trading in 1505 stores (as at 27 December 2014) in South Africa, Botswana, Mozambique, Namibia, Swaziland, Lesotho, Zambia, Ghana and Zimbabwe. Edcon has been recognised in national surveys as one of the top companies to work for in South Africa and continues to make significant progress in its equity and transformation goals.
Our retail businesses are structured under three divisions: Edgars division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery, Red Square and the Group’s mono-branded stores such as Topshop Topman, Tom Tailor, Dune, Lucky, T.M. Lewin, Lipsy, Salsa, River Island, GEOX, Dr. Martens, Vince Camuto, Jessica Simpson, Calvin Klein, CR7, Inglot, La Senza and Accessorize whose products, are also available through Edgars stores, serves principally middle and upper income markets; Discount division including Jet, JetMart and Legit, serves principally middle to lower income markets; and CNA, the Group’s stationery, books, games, movies, music, hi-tech electronics and mobile retailer. The Edcon Credit and financial services division provides credit and insurance products to the Group’s customers.
With the launch of its “Thank U” loyalty programme, Edcon now has the largest retail customer database in South Africa with more than 11 million customers, which enables it to provide customers with relevant offers across its suite of retail and financial services products; this programme includes all mono-branded stores in South Africa.
For more information, please visit www.edcon.co.za
About Edgars
Edgars (http://www.edgars.co.za) is the Department Store of Choice for Men’s, Ladies, Kidswear, Footwear and Accessories for every occasion. Showcasing the widest range of the latest’s fashion trends from top international brands to own private label brands; Edgars offers something for everyone. There are 181 Edgars stores in South Africa including neighbouring countries.
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