DUBAI, UAE, January 22, 2015/African Press Organization (APO)/ — Minelab (http://www.minelab.com) has officially opened the Minelab MEA General Trading LLC facility in Dubai, representing a major strategic advancement for the ‘Gold’ division of its worldwide business. This significant US $2m recognises Dubai as a key hub for its ‘Gold’ business into the Middle East and Africa. The move will enable Minelab to support the efforts of its excellent dealership network, including its education-based anti-counterfeit strategy.
Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/minelab-1.jpg
Photos: http://www.photos.apo-opa.com/index.php?searchterms=Minelab&level=search
Minelab has been committed to the artisanal small scale miners of Africa through its Dubai network of authorised dealers for a number of years. As a result of a boom in small scale mining activity and the significant success of genuine Minelab gold detection product, counterfeit manufacturers are known to target artisanal gold mining communities by illegally producing counterfeit mining products. The most recent finds of counterfeit products were in excess of US $10m:
• June 2013, counterfeit Minelab product with a potential market value of AED5.9million (US $1.6m) was seized from an apartment complex operating as a makeshift ‘factory’
• August 2014, a record breaking seizure of counterfeit Minelab product with a potential market value of AED35.6million (US $9.7m) was conducted in Ajman
A recent police operation in Dubai that lead to a significant find of counterfeit Minelab equipment, reaffirms the organisation’s belief that Dubai is the best location for the new store and will help ensure the protection of customer interests by safeguarding the authenticity of Minelab products and brands.
The new store in Dubai will act as a regional base and a well-connected transit hub for the movement of Minelab people and products across Africa, ensuring access and availability to Minelab customers.
Peter Charlesworth, General Manager, Minelab Electronics Pty. Ltd., stated “This new facility is an exciting strategic development for our business. We look forward to working closely with our excellent network based in Dubai, welcoming our Middle East and African customers to our new facility and meeting them in the field while building on the tremendous success of our anti-counterfeit campaigns with the support of the Dubai Department of Economic Development and Dubai Police.”
Our customers have experienced a massive success using our innovative, high performance products including:
• 3kg nugget valued at almost US $100,000 in Libya
• 280g nugget in the Ivory Coast
• 1.8kg nugget discovered in Burkina Faso
Gold prospectors, small-scale miners, distributors and dealers are invited to the opening of the retail until at Unit S-1, Humaid Sultan Building, Al Murar, Deira, Dubai, PO Box 6934, Dubai, for the official launch and opening of Minelab MEA General Trading LLC on Sunday 25th January from 12 noon to 4.00pm
Distributed by APO (African Press Organization) on behalf of Minelab International Ltd.
Enquiries:
Peter Charlesworth, General Manager MINELAB.
Peter.Charlesworth@minelab.com.au
Phone: 61 8 8238 0888
Mark Wellington, General Manager Minelab MEA General Trading LLC
Mark.Wellington@minelab.com.au
Phone: 971 4 2549995
Mobile: 971 56 934 9976
Unit S-1, Humaid Sultan Building
(Opposite Hyatt Regency Hotel)
Al Murar, Deira, Dubai
PO Box 6934 Dubai
Sonya Towler, WW Gold Mining Marketing Manager
Sonya.Towler@minelab.ie
Phone: 353 87 968 3434
Sheila Kelleher, General Manager WW Gold Mining & EMEA Operations
Sheila.Kelleher@minelab.ie
Phone: 353 87 6884417
Priscilla Stanley, Account Director, Ketchum Raad Middle East
priscilla.stanley@ketchum-raad.com
Phone: + 971 4 425 8978
Mobile: + 971 50 868 6361
Additional Information:
About Minelab’s Hand-held Gold Detector Technology
Since its origins in 1985 Minelab (http://www.minelab.com) has been the world leader in providing metal detecting technologies for consumer, gold mining, humanitarian demining and military needs. Through devotion to research and development and innovative design, Minelab is today a major world manufacturer of hand-held metal detector products. Over the past 30 years, Minelab has introduced more innovative and practical technology than any of its competitors and has taken the metal detecting industry to new levels of excellence.
Did you find this information helpful? If you did, consider donating.